When it comes to creating a client Welcome Packet, the biggest questions I get I from my small business and interior design clients are not only “How do I make a client Welcome Packet?” BUT “How do I get my clients to read it?!” “Why even do it if clients aren’t going to read it?” I’ll answer that question as well as give you some ideas on how to get your lazy-ass clients to actually read! Seriously, not only do all of my clients read my Welcome Packet, they compliment me on having everything laid out for them in way that’s easy to understand! If you want even more help grab your free Welcome Packet Workbook here.
First off, if your clients don’t read your Welcome Packet - I say to write it anyway! Having your process and boundaries in writing protects you in a sense and gives you courage when you need to lovingly remind (reminding is different than informing) a client of your process or that they are crossing a boundary. If you have to remind a client one time, “Oh this is what I mentioned in the Welcome Packet” believe me, they will go back and read it - to see what else they may have missed. BUT I am all about being positive, and it’s good to do our best to set our clients up for success, which means give them a welcome packet they want to read! I honestly have never really had issues with clients not reading my welcome packet. In 5 years, I have had maybe 2 clients not read it. Not bad! So read on if you want to know my top two tips for getting clients to read your Client Welcome Packet!